With over a decade of expertise in the world of specialised luxury automotive sales, the founder of R1 Collection has established himself as a trusted name in the acquisition and sale of exceptional vehicles. Driven by an unwavering passion for excellence and an instinctive eye for quality, he now brings that same discerning approach to both the speciality automotive and luxury real estate markets, offering clients a personalised and premium experience.

Our approach centred on creating a brand that feels timeless and sophisticated. Guided by the concept of 'Convertible', the identity reflects fluidity and versatility, a brand designed to shift seamlessly between services while maintaining a strong, consistent presence. The logo was developed as a confident, minimal monogram, engineered for clarity and impact at every scale from signage to digital interfaces. Its form balances precision and movement, embodying both experience and innovation.

A muted, architectural colour palette and restrained typography system reinforce the brand's understated luxury. This visual language was extended into a considered suite of collateral, where layout and materiality express quiet confidence.

The website translates the identity into a seamless digital experience built around the masterbrand architecture, designed with clean compositions, strong typography and curated imagery. The result is a brand system built to endure.

SERVICES:

Brand Identity Design | Stationery Design | Brand Manual Design | Website Design