Peppy's is a vibrant fruit brand designed to spark joy, recognition and a sense of connection, speaking to international markets.

At the heart of the brand is Peppy, a playful lion character who personifies the qualities at the core of the brand: high quality, freshness and feel-good fun. More than a mascot, Peppy brings warmth and personality to the brand. The lion was chosen with intention. Within the brand's target market, lions are seen as powerful and respected creatures, subtly reinforcing trust and quality.

We developed a bold, colourful illustration system that expands Peppy's world beyond packaging. A collection of fruit icons and illustrated locations brings the brand to life, creating a sense of place and playful storytelling. Multiple versions of Peppy were designed to express different moods and moments, keeping the brand dynamic and eye-catching at market. This illustrative world extends across collateral, from marketing materials to branded touchpoints, giving the brand consistency and depth wherever it shows up.

The result is a character-led fruit brand that commands attention on shelf and leaves a lasting impression at every touchpoint.

SERVICES:

Brand Identity Design | Collateral Design | Illustration | Packaging Design